More than 8 out of 10 Internet users look on search engines to find
information and the products or services they want to buy.
• Pay-per-click (PPC) costs are rising (over 37% higher from last year
to this year Q1).
• Up to 85% of searchers ignore paid listings.
• 63% of the top natural (organic) listings get click throughs.
• Natural (organic) search results convert 30% higher than PPC.
• 11.8% of Google traffic will click on a site in the second page of
results.
• A new study from the University of Southern California’s Center for
the Digital Future has “found that the Internet is perceived by users
to be a more important source of information for them —over all
other principal media, including television, radio, newspapers, and
books.”
• The 2010 Media Planning Intelligence Study (which is being released
by the Center for Media Research in conjunction with
InsightExpress) found that 57.7% of respondents “ideally” plan, and
56.3% “realistically” plan to include social media in their media plans
in 2010.
• In June 2009 Nielsen reported nearly 21 million unique visitors to
Twitter.com (almost a 2000% increase year-over-year).
o Nielson, comScore and Compete pegged US unique visitors at
18.2 million, 17.6 million and 19.7 million, respectively, that
month.
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